Zhang Jie · Portfolio 2025

Product Catalog &
Documentation Designer

Helping manufacturers create professional catalogs, brochures and multilingual product documentation.
300+ Page Catalogs · 6 Languages · Print Production
Wenzhou, China · Available for Freelance

Catalogs / Brochures / Multilingual / Print Scroll Down
Case Studies

Not just good-looking pages — problems solved.

CASE 01

Electrical Product Catalog Design

Product Catalog OEM InDesign
Industry
Electrical Manufacturing
Project Type
Product Catalog
Role
Layout Design / Production Design
Languages
English / Spanish / Portuguese
Software
InDesign · Photoshop · Illustrator
Pages
300+

Project Challenge

The client had thousands of product specifications distributed across Excel sheets, Word documents and old PDF files. The challenge was to organize the information into a consistent catalog structure while supporting multiple language versions.

My Solution

Created a modular layout system in Adobe InDesign. Built reusable templates for product pages. Managed multilingual versions including English, Spanish and Portuguese. Prepared print-ready files for production.

300+
Catalog Pages
3
Language Versions
1
Modular Template System
▣
Catalog spreads — images to be added
Client name and pricing information withheld for confidentiality.
CASE 02

Multilingual Product Documentation

Multilingual 1000+ Pages Consistency
Scope
Product Manuals & Catalogs
Languages
EN / ES / PT / FR / AR +1
Role
Translation Coordination / Typesetting
Software
InDesign
Output
Print-ready PDF × 6
Volume
1000+

Project Challenge

Product manuals had to be produced in six languages with consistent structure, terminology and layout — including right-to-left Arabic. Without layout control, translation alone produced broken, inconsistent documents.

My Solution

Built a unified InDesign template system with language-specific styles. Coordinated AI-assisted translation with manual proofreading, then handled typesetting for each version, including RTL Arabic. Delivered consistent print-ready files for all six languages.

6
Languages
1000+
Pages Delivered
100%
Consistency Control
▣
Multilingual spreads — images to be added
CASE 03

Packaging & Print Production

Packaging Print Prepress
Project Type
Packaging / Print
Role
Design / Prepress / On-press Color
Scope
Boxes · Labels · Artwork
Software
Illustrator · Photoshop
Output
Print-ready Files
Process
Proofing to Mass Production

Project Challenge

Export products needed retail-ready packaging that satisfies both brand standards and printing constraints across many SKUs — with no room for error once the job reaches the press.

My Solution

Designed boxes and labels with print-ready artwork, ran prepress checks on every file, and worked directly with printers on proofing and on-press color matching to keep production quality consistent.

100+
SKUs Designed
100%
Print-ready Output
Full
Print Process Covered
▣
Packaging photos — images to be added
Services

What I Do

01

Product Catalog Design

From scattered product data to a structured, consistent catalog.

  • Product Catalogs
  • Technical Catalogs
  • Product Selection Guides
02

Brochure Design

Company and marketing print materials, from concept to delivery.

  • Company Brochures
  • Marketing Brochures
  • Trade Show Materials
03

Multilingual Layout

One template system, consistent output in every language.

  • English
  • Español
  • Português
  • Français
  • العربية
04

Print Production

Files that survive the press — checked, proofed, color-matched.

  • Print-ready PDF
  • Packaging Artwork
  • Prepress Check
Selected Work

Selected Work

Corporate Brochures

Brochure Catalog InDesign

Editorial and layout design for corporate brochures and product catalogs. Built unified InDesign templates and workflows, handling catalogs spanning thousands of pages with a focus on readability and pacing.

Brochure 01
Brochure 02
Brochure 03
Brochure 04
Brochure 05
Brochure 06
01 / 06

Social Media Posters

Social Media Poster Marketing

Social media and product application posters across platforms, with a focus on information hierarchy and visual impact.

Home Poster
Electrical Poster
Solution Series
Social Poster 1
Social Poster 2
01 / 05

WeChat Long-Form

WeChat Long-form

Long-form WeChat article designs that stay organized despite dense information, with a focus on reading rhythm and visual flow.

WeChat 01
WeChat 02
WeChat 03
01 / 03

E-commerce Detail Pages

E-commerce Detail Page

E-commerce product detail pages, from hero images and selling points to scene shots and specifications — a complete visual output.

Detail Page 01
Detail Page 02
Detail Page 03
01 / 03

Brand Identity

Brand Identity VI Manual Logo

Brand identity systems including logos, VI manuals, and visual frameworks — from brand positioning to a unified visual standard.

Brand VI Manual
Hotel Logo
01 / 02

Marketing Materials

Exhibition Flyer Menu

Marketing materials including four-fold menus, exhibition posters, and product information posters — from concept to print.

Four-fold Menu
Exhibition Poster
Product Poster
Other Material
01 / 04
About

I turn scattered product information into professional, print-ready catalogs — in any language.

For the past years I have worked inside manufacturing and foreign-trade companies, building product catalogs, manuals and packaging for export markets — from organizing thousands of product specifications into a consistent structure, to managing multilingual versions and delivering print-ready files.

Proficient in Photoshop, Illustrator, and InDesign, with Keyshot for product rendering. Hands-on experience across the print process from proofing and color correction to final sign-off, familiar with various papers and printing techniques.

Currently managing sample catalogs for thousands of products, using AI to translate manuals into English, Spanish, Portuguese, Arabic, and more, then laying them out for output.

Design is more than drawing — it's about making complex product information clear, consistent and ready for production.

InDesign Photoshop Illustrator Catalog Structure Modular Templates Multilingual RTL / Arabic AI Translation Catalog Mgmt Packaging Print Prepress Proofing Brand VI Exhibition E-commerce Keyshot English
Experience

Experience

Zhejiang Changcheng Trading Co., Ltd. Visual Designer / Design Planning
2024.04 — Present
  • Full visual design for export products: manuals, packaging boxes, labels, and product retouching
  • Rebuilt the company's product catalog (thousands of pages) in InDesign with unified templates and workflows
  • Independently handled graphic design for Canton Fair and other exhibitions, including brochures, flyers, posters, and promotional materials
  • Manage sample catalogs for thousands of products, using AI to translate manuals into English, Spanish, Portuguese, Arabic, and more
  • Oversee the full print process, working with printers on proofing, color correction, and quality control
Zhejiang Xinnuobei Home Furnishing Co., Ltd. Visual Design Lead / Brand Visual Designer
2020.10 — 2023.03
  • Visual design for 4-5 sub-brands, including brochures, website, e-commerce detail pages, and store materials
  • Established brand design guidelines and template libraries to unify visual styles across brands
  • Designed and produced visual materials for multiple brand events and product launches
Zhejiang Baolong Xinghui Commercial Management Co., Ltd. Visual Designer / Graphic Design Lead
2018.09 — 2020.10
  • Designed the mall's VI and wayfinding systems across multiple stores
  • Created themes and materials for openings, holiday promotions, and IP collaborations
  • Handled visual merchandising for public areas, creating festive atmospheres for holidays and events
  • Reviewed tenant visual elements (signage, windows, feature walls) to ensure compliance with mall standards
Hangzhou Kong Feng Chun Cosmetics Co., Ltd. Graphic Designer / Brand Visual Designer
2016.07 — 2018.08
  • Designed packaging for the full product line; the spray series became a flagship product
  • Independently handled the full packaging process from market research and sketches to print-ready files
  • Created e-commerce store visuals: homepage, detail pages, campaign pages, and hero images
  • Established packaging guidelines and asset libraries to unify brand visual output
Freelance

Available for Freelance, Remote-Friendly

Proficient in English, able to work with overseas clients. Services offered:

Product Catalogs Selection Guides Company Brochures Multilingual Layout Manuals Print-ready PDF Packaging Boxes & Labels Trade Show Translation + Layout E-commerce Posters
Contact

Have a project in mind?

zzz7ie@gmail.com LinkedIn 19209820669 (WeChat) Wenzhou, China
WhatsApp QR Code Scan to chat on WhatsApp

© 2025 Zhang Jie · Product Catalog & Documentation Designer