Jade Zhang · Portfolio 2026

Jade Zhang · Visual Designer

Creating thoughtful visual communication across branding, packaging, editorial and product documentation.
Focused on Brochure & Catalog Layout, Poster Design, and Packaging

Branding / Packaging / Editorial / Multilingual Scroll Down
Selected Work

Selected Work

Corporate Brochures

Brochure Catalog InDesign

Editorial and layout design for corporate brochures and product catalogs. Built unified InDesign templates and workflows, handling catalogs spanning thousands of pages with a focus on readability and pacing.

Brochure 01
Brochure 02
Brochure 03
Brochure 04
Brochure 05
Brochure 06
01 / 06

Social Media Posters

Social Media Poster Marketing

Social media and product application posters across platforms, with a focus on information hierarchy and visual impact.

Home Poster
Electrical Poster
Solution Series
Social Poster 1
Social Poster 2
01 / 05

WeChat Long-Form

WeChat Long-form

Long-form WeChat article designs that stay organized despite dense information, with a focus on reading rhythm and visual flow.

WeChat 01
WeChat 02
WeChat 03
01 / 03

E-commerce Detail Pages

E-commerce Detail Page

E-commerce product detail pages, from hero images and selling points to scene shots and specifications — a complete visual output.

Detail Page 01
Detail Page 02
Detail Page 03
01 / 03

Brand Identity

Brand Identity VI Manual Logo

Brand identity systems including logos, VI manuals, and visual frameworks — from brand positioning to a unified visual standard.

Brand VI Manual
Hotel Logo
01 / 02

Marketing Materials

Exhibition Flyer Menu

Marketing materials including four-fold menus, exhibition posters, and product information posters — from concept to print.

Four-fold Menu
Exhibition Poster
Product Poster
Other Material
01 / 04
Case Studies

Design that speaks — and solves real problems.

CASE 01

Electrical Catalog & Multilingual Documentation

Product Catalog Multilingual Packaging
Industry
Electrical Manufacturing
Project Type
Catalog / Documentation / Packaging
Role
Layout / Typesetting / Print Production
Languages
EN / ES / PT / FR / AR +1
Software
InDesign · Photoshop · Illustrator
Pages
1000+

Project Challenge

The client had thousands of product specifications scattered across Excel, Word and old PDFs, requiring a unified catalog structure. Product manuals needed to be produced in six languages with consistent layout — including RTL Arabic. Export packaging had to satisfy both brand standards and printing constraints across 100+ SKUs.

My Solution

Built a modular InDesign template system for product catalogs with reusable page templates. Created unified multilingual templates with language-specific styles, coordinated AI-assisted translation and manual proofreading, then handled typesetting for all six languages including RTL Arabic. Designed boxes and labels with print-ready artwork, ran prepress checks, and worked directly with printers on proofing and color matching to ensure consistent production quality.

1000+
Total Pages
6
Languages
100+
Packaging SKUs
Printed product catalogs, multilingual covers
Catalog inner pages, photovoltaic DC SPD specifications
Catalog inner pages, AC contactor technical data
Catalog inner pages, solid state relay specifications
Catalog series and product selection guide, printed editions
01 / 05
Client name and pricing information withheld for confidentiality.
Expertise

What I Do

01

Catalogs & Brochures

From scattered product data to structured, print-ready catalogs and brochures.

  • Product Catalogs
  • Technical Catalogs
  • Selection Guides
  • Company Brochures
02

Marketing & E-commerce Visuals

Campaign materials and product pages — from print to conversion.

  • Marketing Brochures
  • Campaign & Trade Show Materials
  • Hero Images & Detail Pages
  • Long-form Social Posts
03

Packaging Design

Print-ready packaging that meets both brand and press requirements.

  • Boxes & Labels
  • Print-ready Files
  • Prepress & Proofing
04

Brand Identity & VI

Logos, VI systems and brand visual standards.

  • Logo Design
  • VI Guidelines
  • Brand Visual System
About

9 years of visual design practice — from branding and packaging to posters and editorial layout.

9 years of experience working with manufacturers, consumer brands and international trade companies — across brand identity, packaging, editorial design and product documentation, from concept to print production.

Proficient in Photoshop, Illustrator, and InDesign, with Keyshot for product rendering. Hands-on experience across the print process from proofing and color correction to final sign-off, familiar with various papers and printing techniques.

Design is more than drawing — it's about making complex product information clear, consistent and ready for production.

InDesign Photoshop Illustrator Catalog Structure Modular Templates Multilingual RTL / Arabic AI Translation Catalog Mgmt Packaging Print Prepress Proofing Brand VI Exhibition E-commerce Keyshot English
Experience

Experience

Zhejiang Changcheng Trading Co., Ltd. Visual Designer / Design Planning
2024.04 — Present
  • Full visual design for export products: manuals, packaging boxes, labels, and product retouching
  • Rebuilt the company's product catalog (thousands of pages) in InDesign with unified templates and workflows
  • Independently handled graphic design for Canton Fair and other exhibitions, including brochures, flyers, posters, and promotional materials
  • Manage sample catalogs for thousands of products, using AI to translate manuals into English, Spanish, Portuguese, Arabic, and more
  • Oversee the full print process, working with printers on proofing, color correction, and quality control
Zhejiang Xinnuobei Home Furnishing Co., Ltd. Visual Design Lead / Brand Visual Designer
2020.10 — 2023.03
  • Visual design for 4-5 sub-brands, including brochures, website, e-commerce detail pages, and store materials
  • Established brand design guidelines and template libraries to unify visual styles across brands
  • Designed and produced visual materials for multiple brand events and product launches
Zhejiang Baolong Xinghui Commercial Management Co., Ltd. Visual Designer / Graphic Design Lead
2018.09 — 2020.10
  • Designed the mall's VI and wayfinding systems across multiple stores
  • Created themes and materials for openings, holiday promotions, and IP collaborations
  • Handled visual merchandising for public areas, creating festive atmospheres for holidays and events
  • Reviewed tenant visual elements (signage, windows, feature walls) to ensure compliance with mall standards
Hangzhou Kong Feng Chun Cosmetics Co., Ltd. Graphic Designer / Brand Visual Designer
2016.07 — 2018.08
  • Designed packaging for the full product line; the spray series became a flagship product
  • Independently handled the full packaging process from market research and sketches to print-ready files
  • Created e-commerce store visuals: homepage, detail pages, campaign pages, and hero images
  • Established packaging guidelines and asset libraries to unify brand visual output
Freelance

Open to Design Collaboration · Remote-Friendly

Product Catalogs Selection Guides Company Brochures Multilingual Layout Manuals Print-ready PDF Packaging Boxes & Labels Trade Show Translation + Layout E-commerce Posters
Contact

Have a project in mind?

zzz7ie@gmail.com LinkedIn 19209820669 (WeChat) Wenzhou, China
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© 2026 Jade Zhang · Product Catalog & Documentation Designer